Info
A complete WordPress redesign for a digital marketing company, created to improve visual consistency, content structure, responsiveness, and the overall presentation of its services.
My role
As the WordPress developer, I led the front-end implementation of the redesign — translating the approved visual direction into responsive pages, creating reusable sections, and standardizing layout patterns across desktop, tablet, and mobile.
Services
- Website redesign
- WordPress development
- Responsive implementation
- Reusable page components
- Landing page development
Year
Client
Design archive: the screenshots below were captured after additional client-requested content and layout revisions, so they represent a later version of the website rather than the exact appearance of the initial redesign delivery.
Site walkthrough
Recorded pass over the redesigned pages
Homepage redesign
Full-page desktop view
Before the redesign
Outdated visual style and inconsistent layouts
After the redesign
Consistent layouts and clearer content hierarchy
Landing page
Conversion funnel
Funnel step
About page
Founder section
Affiliate page
Influencer page
Tools carousel
Call-to-action section
Contact page
Mobile responsive views
Project overview
Modern Connective needed a more polished and consistent website that better represented its services and professional positioning.
The existing website used an outdated visual direction, inconsistent page layouts, and limited content hierarchy. The redesign focused on establishing a cleaner design system, improving how information was presented, and creating a cohesive experience across approximately ten pages.
The challenge
The previous website lacked consistency between pages. Layouts, spacing, typography, calls to action, and visual patterns changed throughout the site, making the overall experience feel disconnected.
The project required more than refreshing individual sections. It needed a reusable visual and development system that could support existing content while remaining flexible enough for future updates.
The solution
I rebuilt the website around reusable WordPress sections and consistent page structures.
- A unified layout and spacing system
- Improved content hierarchy and readability
- Responsive page sections
- Standardized calls to action
- Flexible components for future pages
- More consistent landing pages and conversion flows
- Content editing that doesn’t require rebuilding layouts
Responsive development
Each page was adapted for desktop, tablet, and mobile devices.
Rather than simply stacking desktop elements, spacing, typography, image treatment, content order, and calls to action were adjusted to provide a clear and usable experience across screen sizes.
Reusable components
Reusable sections were created for frequently used content patterns, which made the site more consistent and reduced the effort needed to build or update future pages.
- Hero sections
- Service introductions
- Feature and benefit layouts
- Founder and team sections
- Tool and platform displays
- Testimonials
- Calls to action
- Contact sections
Result
The completed website gave Modern Connective a stronger and more cohesive digital presence.
The new implementation improved visual consistency, clarified the presentation of the company’s services, created a better responsive experience, and established reusable foundations for future content and campaign pages.